In this new world of constant marketing and outreach how can water agencies compete and get their message across?
In the first of a two part series, we will hear from two water agencies that have found new and innovative ways to cut through the noise and reach their customers.
These agencies have done the work to find out: have the way people responded to marketing and outreach changed? How do we reach people in this new tech-savvy world when so many messages are competing to get through? We will also learn about the importance of communications and marketing for water agencies trying to exact real change from their customers during and after a drought.
About Our Presenters:
Amy Talbot received a Bachelors Degree in Urban Studies, Department of Geography and the Environment from the University of Texas at Austin and a Master’s Degree in Geography (Drought Management) from the University of California, Davis. Ms. Talbot worked for the Chicago Metropolitan Agency for Planning (CMAP) for 7 years where she focused on water and energy savings potential from water-use conservation best management practices. Her work was incorporated into Water 2050: Northeastern Illinois Regional Water Supply/Demand Plan, the result of an 11-county regional water supply planning process. Amy also served as the Committee Chair for the Illinois Section American Water Works Association’s Water Efficiency Committee from 2010-2012.
In November 2012, Ms. Talbot joined the Regional Water Authority (RWA), a coalition of more than 20 water purveyors and associated agencies in the greater Sacramento Region. RWA’s mission is to serve, represent and align the interests of regional water providers and stakeholders for the purpose of improving water supply reliability, availability, quality, and affordability. At RWA, Amy is the manager of the Regional Water Efficiency Program’s award-winning public outreach campaign and school education program. She also currently oversees several grants that collectively provide $4.5 million to increase water use efficiency in the region.
Christine Compton is the Director of Strategic Communications and Advocacy/Deputy General Counsel for the Irvine Ranch Water District (IRWD), which provides high-quality drinking water, recycled water, urban runoff treatment and reliable wastewater collection and treatment services to a daytime population of more than 600,000 and a residential population of over 465,000 in Central Orange County.
In her role with IRWD, Mrs. Compton coordinates the District’s ongoing federal, state and local outreach and advocacy programs; proactively engages with public policy, industry, and community partners in Orange County and across the state to promote and implement the District’s legislative and policy priorities; and oversees the District’s communications, public outreach and community outreach programs. Mrs. Compton has worked in the legislative, public policy and communications arenas since 2000.
A life-long resident of Orange County, Mrs. Compton is a proud Southern Californian. She attended the University of Southern California where she earned a Bachelor of Arts degree in Political Science and a Master of Business Administration degree with a double concentration in General Financial Management, and Investments and Financial Markets from USC’s Marshall School of Business. Mrs. Compton also attended The George Washington University graduating with a Master of Arts degree in Political Management. She holds a Juris Doctor degree with a concentration in Corporate Law from Loyola Law School and is a member of the State Bar of California.
Registration
Registration is free for AWWEE members. Members can add up to 2 guests.
Non-member registration fee is $20.